Marketing to and Serving Private Paying Populations

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2012 ADRC Joint Program Official Funding Announcement

Source: ACL
This is a funding opportunity from the Administation for Community Living (ACL), Centers for Medicare and Medicaid Services (CMS), and the Veteran's Health Administration (VHA), number HHS-2012-ACL-RO-1210. This opportunity is for states to significantly strengthen and expand their long term services and supports Options Counseling (LTSS OC) programs. Application deadline is July 25, 2012.
(External Link)
(PDF)
Associated Date: May 2012

AoA's Diversity Toolkit

Source: AoA
This Toolkit provides the Aging Network and its partners with a replicable and easy-to-use method for providing respectful, inclusive, and sensitive services for any diverse community. The Toolkit consists of a four-step process and a questionnaire that assists professionals, volunteers and grassroots advocates with every stage of program planning, implementation and service delivery for older adult communities, their families and caregivers. The core principles of the toolkit include respect, inclusion and sensitivity as the hallmarks of quality service. This Toolkit is an invitation to make a cultural shift in service provision, to learn, to grow and fully appreciate the diverse community of older adults that agencies and their partners serve.
(Internal Link) • File type: pdf
Added June 17, 2010

TAE Issue Brief - Cultural Competence and ADRCs

Source: Technical Assistance Exchange
This TAE issue brief provides an overview of cultural competence and how ADRCs can increase their outreach and strengthen their relationship with diverse populations and community-based organizational partners. It also discusses the definition of cultural competence, strategies and tools for implementation, state examples, and provides additional resources.
(Word)
(PDF)
Added May 11, 2010

Own Your Future Planning Toolkit (Spanish)

Source: AoA
Own Your Future is a comprehensive roadmap for planning for the future. The planning advice from Own Your Future is designed to help elder adults prepare for the long-term care needs they may have in the coming years. Toolkits may be ordered or downloaded from the National Clearinghouse for Long Term Care Information website (www.longtermcare.gov).
(PDF)
Associated Date: June 02, 2008

Getting the Word Out: Guide to Effective Health Outreach to Cultural Communities

Source: Medtronic Foundation
This document is a guide to effective outreach for health organizations. In particular, this guide is intended for patient support organizations that would like to make their information, referral, support and advocacy services more accessible to people from a variety of cultural communities.
(Internal Link) • File type: doc
(Internal Link) • File type: pdf
Updated November 11, 2010

TAE Training Handouts: ADRC Overview Handouts

Source: Technical Assistance Exchange
This series of handouts was developed by the TAE to be distributed in conjunction with ADRC training sessions. Topics covered are an ADRC Overview, Options Counseling, Sustainability, Partnership, Social Marketing, Care Transitions, and Serving Private Pay Consumers. Grantees may find them useful for quick reference.
(PDF) Caption: ADRC Overview
(PDF) Caption: Options Counseling
(PDF) Caption: Partnership
(PDF) Caption: Private Pay
(PDF) Caption: Social Marketing
(PDF) Caption: Care Transitions
(PDF) Caption: Sustainability
(Word) Caption: ADRC Overview
(Word) Caption: Options Counseling
(Word) Caption: Partnership
(Word) Caption: Private Pay
(Word) Caption: Social Marketing
(Word) Caption: Care Transitions
(Word) Caption: Sustainability
Associated Date: May 2010

Assisting Private Pay Consumers Through ADRC Training Materials

Source: Nevada
This training, lesson plan, and pre/post test focus on how the Single Entry Point Service Systems of Nevada can and should serve Private Pay Consumers. It includes case examples.
(PDF) Caption: Slides
(PDF) Caption: Lesson Plan
(PDF) Caption: PrePost Test
Associated Date: October 2011

Health Care Reform and Family Caregivers
Source: The National Center on Caregiving at Family Caregiver Alliance
This paper from the Family Caregiver Alliance provides an overview of the provisions in recently-passed health care reform legislation that will have the most direct impact on family caregivers. These include provisions related to long-term care, including the CLASS Act, care quality and coordination, health insurance coverage, and health care workforce development.
(PDF)
Added July 9, 2010

Brochure: Who Needs Long Term Care Insurance?

Source: Washington State's Office of the Insurance Commissioner
This brochure from the Washington Statewide Health Insurance Benefits Advisors clarifies what long term care insurance is and who it is right for.
(PDF)
Added June 25, 2010

Logic Model for Building Capacity to Serve Private Pay Consumers

Source: Technical Assistance Exchange
This handout entitled Logic Model for Building Capacity to Serve Private Pay Consumers was provided as part of the 2010 National Meeting during the session Interactive Workshop on Reaching and Serving Private Pay Consumers.
(Word)
(PDF)
Updated March 2, 2010

Interactive Workshop: Reaching and Serving Private Pay

Source: Technical Assistance Exchange, NASUA
This is the Power Point presentation by Christina Neill Bowen and Deborah Merill given at the 2010 National Meeting during the session entitled Interactive Workshop on Reaching and Serving Private Pay Consumers.
(Powerpoint)
(PDF)
Updated March 2, 2010

Recording of TAE Training: Reaching and Serving Private Pay Consumers

Source: Technical Assistance Exchange
This recorded webcast features the TAE Training on private pay, with representatives from Florida as the featured presenters.
(Internal Link)
Associated Date: December 03, 2009

HUD GIS Tool for Communities
Source: U.S. Dept. of Housing and Urban Development
The Department of Housing and Urban Development (HUD) Geographic Information Systems (GIS) Tool for Communities expands the mapping resources available to users by providing a no-cost downloadable software tool that allows users to interact with professional quality GIS maps.
(External Link) • File type: web
Updated August 12, 2009

Supporting the Information Needs of Private Paying Consumers

Source: National Association of State Units on Aging
This issue brief from NASUA examines the capacity of the aging network to provide information and assistance services to people who do not qualify for public programs. It reviews the results of a recent survey on this topic.
(Word)
(PDF)
Associated Date: June 2009

Can You Say Private Pay - Presentation from 2009 n4a Conference

Source: Technical Assistance Exchange
This presentation on the topic of serving private pay consumers in ADRCs and other organizations was given by Sarah Lash (Lewin) and Bernice Hutchinson (NASUA) at the July 2009 National Association of Area Agencies on Aging (n4a) Conference in Minneapolis, MN.
(Powerpoint)
(PDF)
Associated Date: July 2009

FAQs from Making a Profit in a Non-Profit World ADRC On-line Training

Source: TAE, The Lewin Group
These are frequently asked questions from the ADRC On-line Training Course Making a Profit in a Non-Profit World, held April 24, 2009.
(Word)
(PDF)
Associated Date: April 24, 2009

Making a Profit in a Non-Profit World Presentation from the April 24, 2009 Online Training on Serving Private Pay Consumers
Source: Robert Littke
This is Robert Littke's presentation entitled Making a Profit in a Non-Profit World. This presentation was used during the Online Training on April 24, 2009.
(PDF)
Associated Date: April 24, 2009

DCoE Outreach Center for Psychological Health and Traumatic Brain Injury

Source: Defense Centers of Excellence for Psychological Health and TBI
The Defense Centers of Excellence have opened a 24-hour outreach center to provide information and referrals to military service members, veterans, their families and others with questions about psychological health and traumatic brain injury. The outreach center can assist with everything from routine requests for information about psychological health and traumatic brain injury, to questions about symptoms a caller is having, to helping a caller find appropriate health care resources. The new center can be contacted around the clock, 365 days a year, by phone at 866-966-1020 and by e-mail at resources@dcoeoutreach.org.
(External Link) Caption: DCoE Website
Updated June 24, 2010

n4a Final Overview Report on Aging Services Network Community-Based Low-Income Subsidy Enrollment Campaign
Source: n4a
This report provides an overview of the activities of n4a, in partnership with AoA and CMS, and the contracts provided to 31 community-based organizations to implement community-based low-income subsidy enrollment campaigns. It contains helpful information on outreach techniques, including how to reach specific populations, including low income and rural groups.
(Word)
(PDF)
Updated January 22, 2009

Arkansas NHD Comments on Role of AAAs in Serving Private Paying Consumers

Source: Arkansas
Jerry Mitchell of Northwest Arkansas AAA and Elaine Eubank of CareLink responded to questions regarding the role of AAAs in serving private pay NHD consumers.
(Word)
(PDF)
Associated Date: April 09, 2008

Serving Private Pay, Hutchinson - 2008 National Meeting

Source: ADRC, The Lewin Group
This is Bernice Hutchinson's presentation for the Serving Private Pay session at the 2008 National Meeting.
(Powerpoint)
(PDF)
Added September 26, 2008

Private Pay, Workshop Overview - 2008 National Meeting

Source: ADRC, The Lewin Group
This document is an overview of the Private Pay workshop at the 2008 National Meeting.
(Word)
(PDF)
Added September 24, 2008

4 P's of Marketing to Private Paying Populations

Source: ADRC-TAE, The Lewin Group
This matrix shows an approach to thinking about marketing to consumers with the resources to pay for services privately. The 4 P's are Product, Price, Promotion, and Place.
(Word)
(PDF)
Associated Date: July 17, 2008

Marketing to and Serving Private Paying Consumers June 5, 2008 Call Presentation

Source: ADRC-TAE
This is the introductory/overview presentation call for the June 5, 2008 All Grantee Monthly TA call on serving private paying populations. It includes information about who private paying consumers are, why it is important for ADRCs to serve them, and provides some tips and resources for marketing to private paying Baby Boomers.
(PDF)
Associated Date: June 05, 2008

The Older Population in 21st Century Rural America
Source: Carolyn C. Rogers, Rural America Vol. 17, Issue 3
Rural areas generally have a higher proportion of older persons in their total population than do urban areas. Although poverty rates of older persons have generally declined, a metro-nonmetro gap persists, with the rural elderly more likely to be poor than the urban elderly. Rural areas differ widely in terms of population trends and the socioeconomic mix of their older population, and policies and programs for the older population that recognize these rural differences will be the most effective.
(Word)
(PDF)
Associated Date: February 21, 2008

Article "Knocking Down Access Barriers" in Rural Areas
Source: Rural Psychologist
This is a newspaper article describing a common scenario of the limited access people living in rural areas have to high-quality care and services, and also what can be done to overcome the access barriers.
(Word)
(PDF)
Associated Date: February 21, 2008

Frequently Asked Questions About People Living with Disabilities in Rural Areas
Source: Rural Assistance Center
This document provides a series of FAQs and answers on such topics as "What transportation services can rural communities provide for people with disabilities?" and so on.
(Word)
(PDF)
Associated Date: February 21, 2008

Department of Veterans Affairs

Source: Department of Veterans Affairs
The Department of Veterans Affairs website includes information on veterans benefits and services. The site includes information on VA facilities, including health care facilities and Veterans Benefits Administration offices. Information is included for each of the 50 states, the District of Columbia, Guam, Puerto Rico, and the Philippines.
(External Link)
Associated Date: December 21, 2007

Rural Assistance Center Website
Source: Rural Assistance Center
This site provides health and human services information to assist rural Americans. They also operate a call center to provide customized assistance to organizations or individuals seeking to maintain and improve health and human services delivery in rural areas.
(External Link)
Added November 20, 2007

Marketing the Decentralized Concept to Stakeholders - Multi-Agency Call Notes - October 11, 2007

Source: ADRC-TAE
These call notes summarize discussion from the October 11, 2007 Multi-Agency call. The topic was "Marketing the Decentralized Concept to Stakeholders."
(Word)
(PDF)
Associated Date: October 11, 2007

NIA Health Website en Espanol
Source: National Institute on Aging
Accurate, up-to-date information on health issues affecting Hispanic seniors is now available online in Spanish from the National Institute on Aging (NIA), part of the National Institutes of Health. The user-friendly website has information on a wide range of health topics, including diseases such as Alzheimer's, cancer and diabetes. Helpful tips on choosing a doctor and maintaining a healthy lifestyle also are available.
(External Link)
Updated December 4, 2007

Native American Map for Elder Services: A Long-Term Care Planning Toolkit
Source: National Resource Center on Native American Aging (NRCNAA), Center for Rural Health, University of North Dakota
The purpose of the tool kit is to describe long term care services that will assist American Indian and Alaska Native groups with planning, developing, and implementing long term care services in their communities.
(Word)
(PDF)
Added September 7, 2007

National Resource Center on Native American Aging
Source: University of North Dakota
As a result of a Cooperative Agreement with the Administration on Aging and the United States Department of Health and Human Services, the resource center’s purpose is to work closely with the local service providers throughout the nation to address the needs of American Indian, Alaskan Native and Native Hawaiian elders.
(External Link)
Added September 7, 2007

Improving Long-term Care for American Indians: A Workshop for Tribal and State Health Officials
Source: U.S. Department of Health and Human Services, Agency for Healthcare Research and Quality
The workshop, which was co-sponsored by the Administration on Aging (AoA), the Centers for Medicare and Medicaid Services (CMS), the Indian Health Service (IHS), and the National Resource Center on Native American Aging at the Center for Rural Health, University of North Dakota School of Medicine and Health Sciences, was designed to help Tribal and State policymakers better understand American Indian long-term care needs and develop policies and programs that meet those needs.
(External Link)
Added September 7, 2007

US Dept of Health and Human Services Office of Minority Health American Indian and Alaska Native Profile
Source: U.S. Department of Health and Human Services, Office of Minority Health
This page provides a map with links to view the Indian Health Service locations across the country. Currently, the IHS funds 34 urban Indian health organizations, which operate at 41 sites located in cites throughout the United States. Approximately 600,000 American Indians and Alaska Natives are eligible to utilize this program.
(External Link)
Added September 7, 2007

Maryland Critical Pathway Strategic Plan

Source: Maryland
Maryland has provided a draft of their strategic plan to market Maryland Access Point to critical pathways, such as hospitals and social workers.
(Word)
(PDF)
Updated February 10, 2009

Developing Cultural Competency: Outreach to African Americans, Latinos and Native Americans
Source: National Consumer Protection Technical Resource Center
This presentation is about developing culturally competent outreach to minority populations covers issues specific to African Americans, Latinos, and Native Americans.
(Powerpoint)
(PDF)
Updated June 11, 2010

Developing Cultural Competency: Outreach to Elders in Minority Groups
Source: National Consumer Protection Technical Resource Center
This presentation about appropriate developing culturally competent outreach to minority elders and covers general demographic trends, concerns, and tips.
(Powerpoint)
(PDF)
Updated June 11, 2010

Developing Cultural Competency: Outreach to Asian, Eastern European, and Eastern African Elders
Source: National Consumer Protection Technical Resource Center
This presentation is about developing culturally competent outreach to minority elders and gives an overview of Asian, Eastern European, Eastern African, and several religious communities.
(Powerpoint)
(PDF)
Updated June 11, 2010

"Auntie Iris and the 20 Doors" Marketing Booklet and Postcards from Hawaii

Source: Hawaii
Hawaii's communication subcommittee worked on this booklet which targets the key state legislators. Hawaii has an ADRC bill requesting additional funding, so over 25 booklets were made and personalized to include each legislator's district stats (on the number of seniors), and reference to their district, and their name is on the last page. Legislators have given the ADRC a great response to the booklet. The project was created by one of the committee members who is the CEO of a large public relations firm in Hawaii. The firm is taking this project as a community service and produced this booklet for pro bono. A follow up postcard with the picture of "Auntie Iris" is also included to remind legislators to vote in favor of the bill.
(PDF)
Updated December 11, 2007

MD Howard County Marketing Study Executive Summary

Source: Howard County Office on Aging and ADRC, Maryland
The Howard County Office on Aging in Maryland, and ADRC pilot site, recently completed a marketing study designed to help them meet the needs of the county's aging population. The study, conducted by Kay Loughery at Johns Hopkins University, included a survey of fee-for-service providers in the community. The findings outlined in this Executive Summary will be used to assist Howard County develop ways to build and strengthen relationships with private providers.
(PDF)
(Word)
Updated December 12, 2007

MD Howard County Private Providers Marketing Study Presentation

Source: Howard County Office on Aging and ADRC, Maryland
The Howard County Office on Aging in Maryland, and ADRC pilot site, completed a marketing study designed to help them meet the needs of the county's aging population. This presentation by the researcher, Kay Loughery of Johns Hopkins University, describes the goals and findings of the study, as well as recommendations for Howard County to consider in developing ways to build and strengthen relationships with private providers in the community.
(PDF)
(Powerpoint)
Updated December 12, 2007

Rural Issues - Pilot Site Call Notes - March 16, 2006

Source: The Lewin Group, ADRC-TAE
These call notes summarize the March 16, 2006 Pilot Sites Peer Workgroup Call on rural issues.
(Word)
(PDF)
Associated Date: March 16, 2006

ADRC Fall 2005 National Meeting - African American Values
Source: The Lewin Group, ADRC-TAE
The resources from the ADRC National Meeting on November 2-3, 2005 have been posted. The posted materials include the bios, presentations, and other resources from the notebooks, as well as other hand-outs that were distributed in sessions.
(Word)
(PDF)
Associated Date: November 01, 2005

ADRC Fall 2005 National Meeting - Outreach Made Simple Learning Objectives
Source: The Lewin Group, ADRC-TAE
The resources from the ADRC National Meeting on November 2-3, 2005 have been posted. The posted materials include the bios, presentations, and other resources from the notebooks, as well as other hand-outs that were distributed in sessions.
(Word)
(PDF)
Associated Date: November 01, 2005

ADRC Fall 2005 National Meeting - Reaching Rural Elders with Disabilities, Ravesloot Presentation
Source: Craig Ravesloot
The resources from the ADRC National Meeting on November 2-3, 2005 have been posted. The posted materials include the bios, presentations, and other resources from the notebooks, as well as other hand-outs that were distributed in sessions.
(Powerpoint)
(PDF)
Associated Date: November 01, 2005

Web Resources on Healthcare Interpreters
Source: The California Endowment
In the United States, increasing levels of immigration combined with a shortage of trained interpreters have led to a crisis in health care interpreting. The publications on this page provide an overview on the complex role of health care interpreters, an analysis of training, protocols for the field, and so on.
(External Link) • File type: web
Updated January 21, 2008

Selected Patient Information Resources in Asian Languages
Source: Tufts University
This Tufts University Web site, dubbed SPIRAL for 'Selected Patient Information Resources in Asian Languages,' includes detailed health information in seven Asian languages, specifically Chinese, Hmong, Khmer, Korean, Laotian, Thai and Vietnamese.
(External Link)
Updated November 20, 2007

Promising Practices: Engaging Physicians in Supporting Family Caregivers
Source: National Association of Area Agencies on Aging
This document lists strategies for involving physicians in referring family caretakers to aging network services. The strategies can be adapted for help in involving physicians in promoting ADRCs as well.
(External Link)
Updated December 12, 2007

Plan for Caregiver Education Program

Source: New Hampshire
Presentation outlining New Hampshire's plan for a new caregiver education program to be implemented at both ADRC pilot sites.
(Powerpoint)
(PDF)
Updated November 20, 2007

Kiosk Brochure for Marketing to Service Providers and Consumers

Source: Minnesota
This brochure will be available at kiosks and briefly summarizes the services of MinnesotaHelp.info database, an online public resource database of human services. The brochure is directed at the general public including providers and consumers.
(PDF)
(Word)
Updated December 12, 2007

Marketing to Professionals

Source: Minnesota
This marketing fact sheet is directed at providers who may be interested in being listed in the MinnesotaHelp.info database, an online public resource database of human services.
(PDF)
(Word)
Updated December 12, 2007

Providing Interpreter Services to Non-English Speakers
Source: Robert Wood Johnson Foundation Community Partnerships for Older Adults
The Community Partnerships for Older Adults Web site links to the Cross Cultural Health Care Program which offers information on providing interpreter services to non-English speakers
(External Link)
Updated November 20, 2007