Public Education
In order to achieve visibility and trust, ADRCs and CLPs can use social marketing strategies to raise public awareness among older adults, people with disabilities, family caregivers, and professionals. Social marketing involves the use of strategies like advertising, public relations, and media advocacy. Some of the most common marketing and outreach tools used by ADRC and CLP programs include: websites, brochures, presentations, trainings, health fairs, radio and TV ads, billboards and newsletters. ADRCs and CLPs can target “critical pathway” providers such as hospitals and physicians and encourage satisfied users of the ADRC or CLP to spread the world about the program to friends and family.
We invite you to explore the resources on this page about educating the public, including many example materials developed by grantees. We also encourage you to access the
peer-to-peer exchange if you would like to post a question or comment for response from other website users. You may also contact the Technical Assistance team at
adrc-tae@lewin.com.
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National Resource Center on LGBT Aging 
Source: SAGEThe National Resource Center on LGBT Aging is the country's first and only technical assistance resource center aimed at improving the quality of services and supports offered to lesbian, gay, bisexual and transgender (LGBT) older adults. Established in 2010 through a federal grant from the U.S. Department of Health and Human Services, the National Resource Center on LGBT Aging provides training, technical assistance and educational resources to aging providers, LGBT organizations and LGBT older adults. The center is led by Services & Advocacy for GLBT Elders (SAGE) in partnership with 10 leading organizations from around the country.
(External Link) Associated Date: March 2012 Providing Services for People with Dementia Who Live Alone: Issue brief
Source: TAE
The ADSSP National Resource Center reviewed the available literature and conducted interviews with people with Alzheimer’s and other dementias who live alone, caregivers and health care and social service professionals to obtain their views about the needs of people and potentially effective ways to meet those needs. It also describes programs that have been tested by community agencies to reach and help people with Alzheimer’s and other dementias who live alone and discusses related public policy and practice implications.
(PDF)
Associated Date: September 2010
TAE Issue Brief - Cultural Competence and ADRCs
Source: Technical Assistance Exchange
This TAE issue brief provides an overview of cultural competence and how ADRCs can increase their outreach and strengthen their relationship with diverse populations and community-based organizational partners. It also discusses the definition of cultural competence, strategies and tools for implementation, state examples, and provides additional resources.
(Word)
(PDF)
Added May 11, 2010
TAE Issue Brief - Electronic Kiosks
Source: ADRC-TAE
One challenge many ADRCs face is how to provide services over large geographic areas with small numbers of staff. Several states have chosen to use kiosks as part of their outreach and marketing or information and referral components. This issue brief explores kiosks in use by ADRC grantees and other organizations and discusses considerations in designing accessible kiosks.
(Word)
(PDF)
Updated December 11, 2007
TAE Issue Brief - Marketing to External Audiences
Source: The Lewin Group, ADRC-TAE
The twofold purpose of this brief is to familiarize grantees with the principles of social marketing; and to provide a brief overview of the key steps involved in developing and implementing a social marketing campaign.
(Word)
(PDF)
Updated November 20, 2007
Colorado Care Transitions Flyer for Consumers
Source: Colorado
The Colorado ARCH (ADRC) developed this flyer for consumers explaining the Evidence-Based Care Transitions Program.
(Word)
(PDF)
Associated Date: October 2011
Washington State: Hospitals 101
Source: Washington
A guide created by Washington state to help individuals understand important things to know about the process and how to best prepare themselves.
(Powerpoint)
(PDF)
Associated Date: September 2011
First Day of Fall: Think Fall Prevention
Source: Brain Injury Association of Vermont
The Traumatic Brain Injury Association of Vermont developed this press release to raise awareness and educate the general public about the importance of falls prevention. The message and intent are pertinent to all ADRCs in their work with older adults and people with all types of disabilities.
(Word)
Added August 16, 2010
Summary Presentation on North Carolina Community Resource Center (CRC) Program
Source: North Carolina
This slide presentation describes the ADRC program in North Carolina. The state is implementing a “no wrong door ADRC model through a network of Community Resource Centers (CRCs) established throughout the state. This presentation provides a comprehensive overview of the vision, purpose and activities of North Carolina’s CRCs.
(Powerpoint)
Added August 5, 2010
Connecticut's Long Term Support Options Guide
Source: Connecticut
This support guide provides information regarding long term care and housing options for consumers in options counseling. The guide covers home modifications, long term care and long term care financing (both private and public), alternative housing options, reverse mortgages, and several other topic areas. The guide includes a financial planning worksheet, a checklist for staying healthy, and a worksheet for organizing personal documents and information.
(PDF)
Updated November 18, 2011
Central Mississippi ADRC Launch Materials
Source: Mississippi ADRC
These materials helped to publicize the launch of the Central Mississippi ADRC program site at a health fair co-sponsored by the ADRC and its community partners.
(Word) Caption: Press Release
(PDF) Caption: Flyer
Added May 4, 2010
NY Connects - Implementation of Consumer Direction Memo
Source: New York
NY Connects address this memo to Area Agency on Aging Directors regarding the implementation of consumer direction in the expanded in-home services for the elderly program and the community services for the elderly program.
(Internal Link)
Added May 18, 2009
NY Connects - Frequently Asked Questions (2)
Source: New York
New York Connects develop these responses to frequently asked questions about the states Nursing Home Diversion Modernization grant, NY Connects.
(Word)
(PDF)
Added May 17, 2009
NY Connects - Press Release Announcing Funding
Source: New York
NY Connects shared this press release which announced the receipt of the Nursing Home Diversion Grant to provide
flexible, consumer directed community care for older New Yorkers and Veterans.
(Word)
(PDF)
Added May 17, 2009
NY Connects - Program Fact Sheet
Source: New York
New York Connects developed this one page fact sheet briefly describing the background, purpose and functions of the Nursing Home Diversion Modernization Grant in New York.
(Word)
(PDF)
Added May 17, 2009
NY Connects - Erie County_Radio Announcement
Source: New York
This file is a radio announcement of NY Connects in Erie County. This document is being supplied for general guidance purposes only. It is not the work product of the New York State Office for the Aging (NYSOFA) and its contents may not represent the position of NYSOFA in all instances.
(Internal Link) • File type: .wmv
Updated April 15, 2009
The Secret of Their Success: Getting the 2008 Economic Stimulus Payments to Low-Income Social Security Beneficiaries and Veterans with Disabilities
Source: National Center for Benefits Outreach and Enrollment
This Issue Brief from the National Center for Benefits Outreach and Enrollment describes the factors that contributed to success in getting economic stimulus payments to older adults and people with disabilities who were newly required to file tax returns.
(PDF)
Added April 8, 2009
NY Connects - Public Education Strategies
Source: New York
This technical assistance resource from New York provides insight into the development and implementation of a public education and marketing campaign for your local NY Connects: Choices for Long Term Care program.
(Word)
(PDF)
Updated March 15, 2009
HCBS.org News CLIPS on Peer Support
Source: HCBS.org
This is HCBS.org's Winter 2009 "News CLIPS." It highlights the important work related to creating systems change in home and community based services. In this issue they examine the topic of Peer Support by providing an overview of recent papers and publications.
(Word)
(PDF)
Updated February 3, 2009
West Virginia NHD Program Common Definitions
Source: West Virginia
West Virginia compiled these brief explanations for terms commonly used throughout the NHD program.
(Word)
(PDF)
Updated February 10, 2009
Colorado ADRC Legislative Briefing Information
Source: Colorado
Colorado uses this brief to explain the ADRC concept to legislators in order to gain their support for the ADRC program.
(Word)
(PDF)
Updated August 19, 2008
Marketing to and Serving Private Paying Consumers June 5, 2008 Call Presentation
Source: ADRC-TAE
This is the introductory/overview presentation call for the June 5, 2008 All Grantee Monthly TA call on serving private paying populations. It includes information about who private paying consumers are, why it is important for ADRCs to serve them, and provides some tips and resources for marketing to private paying Baby Boomers.
(PDF)
Associated Date: June 05, 2008
Mothers Day Marketing Materials for Enrollment in Part D Low-Income Subsidy
Source: Social Security Administration
The Social Security Administration has asked AoA and ADRCs to help them advertise a campaign to enroll more people in a Low Income Subsidy for Medicare Part D. SSA has provided content that ADRCs can use to advertise as well as an order form that can be used to get brochures and fliers related to this special Mothers day campaign.
(Word)
(Word) Caption: Order Form
Added April 2, 2008
Low-Cost Marketing Presentation- October 4, 2007
Source: ADRC-TAE
This presentation reviews strategies used by small businesses and ADRCs to create a high-impact marketing plan on a limited budget.
(Powerpoint)
(PDF)
Associated Date: October 04, 2007
Medicare Interactive Brochure
Source: Medicare Rights Center
Medicare Interactive is the Medicare Rights Center's dynamic solution for state-specifc Medicare answers. It features four modules that were developed to address the needs of consumers, caregivers, health professionals, and others in clear and simple language.
(Word)
(PDF)
Updated November 20, 2007
EPVA Disability Etiquette Booklet
Source: Judy Cohen, Yvette Silver, Eastern Paralyzed Veterans Association
The National Organization on Disability reports that more than 49 million Americans have a disability. This booklet published by the EPVA is for anyone - with or without a disability - who wants to interact more effectively with people with disabilities.
(Word)
(PDF)
Updated December 11, 2007
Iowa Presentation
Source: AoA/Iowa
This is the presentation given by Mary Anderson of Iowa during the ADRC intensive at the Chicago n4a Conference.
(Powerpoint)
(PDF)
Updated November 20, 2007
Indiana State Presentation
Source: AoA/Indiana
This is the Indiana State presentation, by Stephen Smith, that was presented during the ADRC intensive at the n4a conference in Chicago.
(Powerpoint)
(PDF)
Updated November 20, 2007
Indiana Local Presentation
Source: AoA/Indiana
This is Indiana's Link-Age presentation, by Jane Lorton, that was presented at the ADRC intensive at the n4a conference in Chicago.
(Powerpoint)
(PDF)
Updated November 20, 2007
Illinois Presentation
Source: n4a
This is Illinois' presentation, by Bob Cleveland, that was presented at the ADRC intensive at the n4a conference in Chicago.
(Powerpoint)
(PDF)
Updated November 20, 2007
LTC Education Campaign Status Report (North Carolina)
Source: North Carolina
This status report submitted by North Carolina explains the progress of the Long Term Care Education Campaign.
(PDF)
(Word)
Updated February 10, 2009
KS State Employees LTC Program Brochure
Source: Kansas
This example of a brochure for a state employee long-term care (LTC) program was used as an example during the ADRC-TAE October 2005 Standing Grantee Call on Planning for Future Long Term Supports Needs.
(Internal Link)
(PDF)
Updated December 12, 2007
North Carolina LTC Education Campaign Fact Sheet
Source: North Carolina
This fact sheet summarizes the North Carolina LTC Education Campaign, an education campaign targeting government and private employers, professional associations, and consumers.
(Word)
(PDF)
Updated January 17, 2008
Minnesota Presentation on MMA Part D Impact and Outreach Strategy
Source: Minnesota
This presentation outlines the impact of the Medicare Modernization Act (MMA) of 2003 - Part D on Minnesota. The presentation also details Minnesota's outreach strategy to inform consumers about how they will be impacted by Part D.
(Internal Link)
(PDF)
Updated November 20, 2007
Long Term Care Consumer Awareness Campaign Project Website
Source: Centers for Medicare and Medicaid Services and the U.S. Department of Health and Human Services
The goal of the project is to increase consumers' awareness of the need to plan for potential long term care needs. The pilot project will conduct consumer education campaigns in five states - Arkansas, Idaho, Nevada, New Jersey, and Virginia. Detailed information about the campaign and the toolkit provided to those responding, as well as the individual efforts of the five states.
(External Link)
Updated November 20, 2007
ADRC- Fall National Meeting 10-5 Marketing and Outreach Session Notes
Source: The Lewin Group, ADRC-TAE
This document contains the notes from the Outreach and Marketing Session at the October 2004 National Meeting.
(PDF)
(Word)
Associated Date: October 01, 2004
Shoring Up the Infrastructure for Long-Term Care: What Do Vulnerable Adults Know About Their Options?
Source: Mathematica Policy Research, Inc.
Results of a telephone survey conducted by Mathematica in mid-2002 of adults age 50 and over in 13 communities are summarized including population characteristics as well as their knowledge of long-term care coverage and service availability.
(External Link) • File type: pdf
Updated January 17, 2008
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