Grantee Marketing Plans

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South Dakota Spitfire Strategies Smart Chart 3.0 Planning Tool

Source: South Dakota
The South Dakota ADRC uses the Spitfire Strategies Smart Chart 3.0 planning tool to make smart choices and develop high-impact communications strategies. They use this tool to plan, develop, and implement marketing and outreach strategies.
(PDF)
Associated Date: April 2010

NY Connects - Program Brochure

Source: New York
Onondaga, a local site implementing the Nursing Home Diversion Modernization grant in New York, developed this brochure to provide an overview of the services offered and the populations that are served.
(Word)
(PDF)
Updated May 27, 2009

CT NHD - Press Release Announcing Community Choices

Source: Connecticut
This press release announces the Community Choices program in Connecticut.
(Word)
(PDF)
Added May 16, 2009

NY Connects - Public Education Strategies

Source: New York
This technical assistance resource from New York provides insight into the development and implementation of a public education and marketing campaign for your local NY Connects: Choices for Long Term Care program.
(Word)
(PDF)
Updated March 15, 2009

Hawaii Marketing Plan for ADRC

Source: Hawaii
This ADRC marketing plan provides the general guidelines and strategies in communicating, promoting and targeting the primary and secondary markets to ensure consistency, accuracy and clarity of the ADRC vision and goals. Each ADRC pilot site in Hawaii will customize their marketing activities and strategies accordingly to their respective community culture, timeline and resources.
(Word)
Added December 18, 2007

Florida Marketing Plan for ADRC

Source: Florida
The marketing initiative for The Aging and Disability Resource Center (ADRC) will focus primarily on providing information to the frail, low income, minority and under-served portions of the senior population. To this end, marketing efforts will target several distribution avenues including print media, person-to-person interaction, television/radio, and a collaborative marketing campaign with Heart of Florida United Way and 2-1-1 to deliver information on the ADRC to this target group.
(Word)
Added December 18, 2007

Iowa LifeLongLinks Market Profile

Source: Iowa
The market profile documents the primary facts about the Iowa ADRC including a description, features and benefits, audiences, required statements, suggested images, approval process for materials and more. This document was created after interviewing representatives from the Iowa collaborative agencies and advisory group. This same group was responsible for the review and final approval of the document. It serves as a factual guide to streamline the promotional marketing process.
(Word)
Updated November 20, 2007

Iowa LifeLongLinks Marketing Plan

Source: Iowa
This presentation outlines the objectives of the marketing plan and the tactics identified to meet those objectives.
(Powerpoint)
Updated November 20, 2007

Louisiana ADRC Consumer Testimonial

Source: Louisiana ADRC
This document provides several case examples on how the Louisiana's Aging and Disability Information Station has assisted individuals after Hurricanes Katrina and Rita.
(Word)
(PDF)
Updated February 10, 2009

Massachusetts Marketing Plan

Source: Massachusetts ADRC
This is a marketing plan developed by Massachusetts for September, 2005 to September, 2006
(Word)
(PDF)
Updated February 10, 2009

NH ServiceLink Has Answers Campaign

Source: New Hampshire ADRC
This document describes the information campaign/marketing plan for ServiceLink resource centers.
(Word)
(PDF)
Updated November 20, 2007

Naming, Branding, and Marketing the Maryland ADRC Project

Source: Maryland ADRC
This document from the Maryland ADRC walks through the process used for selecting a name and website address for their ADRC.
(Word)
(PDF)
Updated February 10, 2009

MD Howard County Marketing Study Executive Summary

Source: Howard County Office on Aging and ADRC, Maryland
The Howard County Office on Aging in Maryland, and ADRC pilot site, recently completed a marketing study designed to help them meet the needs of the county's aging population. The study, conducted by Kay Loughery at Johns Hopkins University, included a survey of fee-for-service providers in the community. The findings outlined in this Executive Summary will be used to assist Howard County develop ways to build and strengthen relationships with private providers.
(PDF)
(Word)
Updated December 12, 2007

Rhode Island ADRC Logo Survey

Source: Rhode Island
This survey was used to help RI decide which logo to select for their ADRC, called 'The Point.'
(Word)
(PDF)
Updated November 20, 2007

DRAFT Maryland Access Point Marketing and Outreach Plan

Source: Maryland ADRC
This draft marketing plan from the Maryland Access Point, the ADRC program in Maryland, primarily addresses the marketing of the web-based information system in development.
(PDF)
(Word)
Updated November 20, 2007

LA Aging and Disability Information Station - Kickoff Marketing Summary

Source: Aging and Disability Information Station, Louisiana
This document summarizes the marketing efforts associated with the kick-off of the Louisiana Aging and Disability Information Station.
(Internal Link)
(PDF)
Updated November 20, 2007

Louisiana ADRC Project Takes First Marketing Steps

Source: Louisiana
This report provides a step by step narrative of Louisiana's approach to marketing the ADRC program.
(Word)
(PDF)
Updated November 20, 2007

Promoting the Louisiana Aging and Disability Information Station as LouisianaAnswers.com

Source: Louisiana
This document summarizes the importance of marketing the Louisiana ADRC, called the Louisiana Aging and Disability Information Station. The document outlines how advisory board members can market the program including the Louisiana ADRC Web site, www.LouisianaAnswers.com.
(Word)
(PDF)
Updated November 20, 2007

NH ADRC Marketing Plan Outline

Source: New Hampshire
Presentation outlining New Hampshire's ADRC marketing strategies and desired outcomes.
(Powerpoint)
(PDF)
Updated November 20, 2007

Just1Call Marketing Contracting Advertising Budget and Plan

Source: Mecklenburg County, North Carolina
This chart outlines a step by step budget and marketing activities over a five month period for Just1Call, a one-stop information and referral call service serving older adults, individuals with disabilities and their families in Mecklenburg County, North Carolina.
(PDF)
(Excel)
Updated November 20, 2007

Just1Call Marketing Contractor Proposal

Source: Mecklenburg County, North Carolina
The marketing contractor for Just1Call submitted a marketing proposal for the one-stop information and referral call service serving older adults, individuals with disabilities and their families in Mecklenburg County, North Carolina. The proposal outlines a detailed plan for marketing over the course of one year.
(PDF)
(Word)
Updated November 20, 2007

Just1Call Advertising Budget and Plan

Source: Mecklenburg County, North Carolina
The Just1Call report provides an overview of the advertising budget and plan for the one-stop information and referral call service serving older adults, individuals with disabilities and their families in Mecklenburg County, North Carolina.
(PDF)
(Word)
Updated November 20, 2007

ADRC Fall 2004 National Meeting - Marketing Session

Source: The Lewin Group, ADRC-TAE
During the ADRC Fall National Meeting in October of 2004, Rhode Island, Maryland, and Louisiana shared the challenges and successes they encountered during the marketing and outreach process for the ADRC grant.
(PDF)
Associated Date: October 01, 2004

Rhode Island ADRC Marketing Solicitation

Source: Rhode Island
Rhode Island issued this RFP for the development and implementation of a statewide marketing and public relations plan for educating the public, targeted populations, and internal stakeholders about the ADRC.
(PDF)
(Word)
Updated February 10, 2009

Disability Resources Center - Proposal for Marketing, Public Relations and Program Outreach

Source: Louisiana
Louisiana issued this RFP for contractor to provide marketing, public relations and outreach services for their ADRCs.
(Word)
(PDF)
Updated November 20, 2007